Joseph Liu'sPersonal Branding Services
Strong personal branding helps you stand out
Your personal brand defines your unique value. I will help you create a strong brand identity for you or your small business create your desired impact with your audience. My unique approach to personal branding is informed by 10 years of blue-chip marketing experience in the US & UK relaunching brands including Glad, Liquid-Plumr, Gü Desserts, and Häagen-Dazs combined with 500+ hours of professional career consulting. Having gone through 3 major career changes myself, I share insights from building & relaunching global consumer brands to empower you to build & relaunch your personal brand.
Personal branding is most useful for . . .
BUSINESS OWNERS & entrepreneurs
Clarify your unique value so you can stand out to clients & customers.
Tap into your strengths & interests to pursue more meaningful work
Define your leadership style to drive greater results
Inspire employees to achieve more by leveraging their unique strengths
Without Joseph, I might have given up before I even got started. Instead, my business is growing and expanding. I benefit tremendously from the way Joe pulls on all of his expertise: professional transformation, entrepreneurship and branding. He helped me to gain tremendous confidence that my authentic voice and what I have to offer is valuable to my customers. That confidence has made all the difference.Anne T, Washington, DC
JOSEPH’S PERSONAL BRAND CONSULTING SERVICES
Fees as of June 2018. Subject to change.
Define Your Brand
- Identify target client
- Clarify key values
- Define unique proposition
- Communicate key benefits
- Focus tone of voice
- Create visual identity
Build Your Brand
- Create brand visuals
- Define brand personality
- Learn website basics
- Build online presence
- Develop pitch
- Understand legal issues
- 12 private one-hour consulting sessions
- Pick any 12 branding topics
- Email support between sessions
- 5% savings vs. Individual package
Joseph is very pragmatic, providing a simple step-by-step process to clarify otherwise confusing or overwhelming branding topics. He takes time to understand your context and deep dive to make sure he understands your situation well before giving advice. His frameworks, tools, and sessions have all been extremely beneficial in helping me create a clear, credible brand image for my business.Antonio D, London