Joseph Liu'sPersonal Branding Services

Strong personal branding helps you stand out

Your personal brand defines your unique value. I will help you create a strong brand identity for you or your small business create your desired impact with your audience. My unique approach to personal branding is informed by 10 years of blue-chip marketing experience in the US & UK relaunching brands including Glad, Liquid-Plumr, Gü Desserts, and Häagen-Dazs combined with 500+ hours of professional career consulting. Having gone through 3 major career changes myself, I share insights from building & relaunching global consumer brands to empower you to build & relaunch your personal brand.

Personal branding is most useful for . . .

BUSINESS OWNERS & entrepreneurs

Clarify your unique value so you can stand out to clients & customers.


Tap into your strengths & interests to pursue more meaningful work


Define your leadership style to drive greater results


Inspire employees to achieve more by leveraging their unique strengths

Without Joseph, I might have given up before I even got started. Instead, my business is growing and expanding. I benefit tremendously from the way Joe pulls on all of his expertise: professional transformation, entrepreneurship and branding. He helped me to gain tremendous confidence that my authentic voice and what I have to offer is valuable to my customers. That confidence has made all the difference.

Anne T, Washington, DC

Founder, Daughterhood


Fees as of June 2018. Subject to change.

Define Your Brand

  • 6 private one-hour consulting sessions
  • Identify target client
  • Clarify key values
  • Define unique proposition
  • Communicate key benefits
  • Focus tone of voice
  • Create visual identity

Build Your Brand

  • 6 private one-hour consulting sessions
  • Create brand visuals
  • Define brand personality
  • Learn website basics
  • Build online presence
  • Develop pitch
  • Understand legal issues

Market Your Brand

  • 6 private one-hour consulting sessions
  • Create brand materials
  • Tap into online tools
  • Find right freelancers
  • Manage creative projects
  • Market with limited budget
  • Develop outreach

Joseph is very pragmatic, providing a simple step-by-step process to clarify otherwise confusing or overwhelming branding topics. He takes time to understand your context and deep dive to make sure he understands your situation well before giving advice. His frameworks, tools, and sessions have all been extremely beneficial in helping me create a clear, credible brand image for my business.

Antonio D, London

Independent Business Consultant