Career Change & Personal BrandingBlog

I was 23 and hungry for a job. Unemployment was high and the economy was only beginning to recover from the Great Recession. But the city was buzzing, not with traditional jobs from corporations per se but with digital marketing jobs from startups, specifically those around the Flatiron neighborhood of Manhattan (also known as Silicon ...

Read More >

Let’s start with acknowledging the courage it takes to embark on a career change. To know that this is something you really want to do, and to actually act on that - rather than staying in the same mode of work - is a big deal. Since you’re clear about your direction shift, the next ...

Read More >

Last week, I hopped on a video conference with a client, and the first thing he said to me was that I looked tired. As a career consultant, that's never the first thing you want to hear from a client you're supposed to be motivating and energizing. I actually was exhausted after a couple long nights with ...

Read More >

Everyone in the business world has a personal brand. The extent to which it works, however, depends on how hard you work on branding yourself. Take Richard Branson for example. He’s a poster of modern personal branding with 10 million followers on LinkedIn and many more admirers of his fun and playful personal brand. In ...

Read More >

When I used to work in the corporate world as a brand marketer, I operated in a resource-rich environment with access to big budgets and plenty of experts to get things done. When it came to creating marketing campaigns, we had the luxury of bringing on external agencies eager to work with big brands. When it came to hiring people, ...

Read More >

Access Free Career Resources

My Career Change & Personal Branding worksheets can help you market yourself more powerfully to relaunch your career.

Access Now