Career Change & Personal BrandingBlog

A couple weeks ago, I was at a business school here in the UK coaching an MBA student on the topic of preparing for a brand case interview, and she asked, "What's a great ad that you've seen lately?"  I found myself struggling to come up with an answer because to be honest, very few ...

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I’d never heard of Blue Monday until yesterday when someone in my family mentioned it to me for the first time.  As I look around, I can definitely see exactly where this term came from.  As I write this, I’m on my way back from a client meeting, riding home on the Tube during rush ...

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We all have chores in our lives, whether related to housework, fitness, social, or professional.  In the upcoming week, the extra days away from the office provide a convenient opportunity to take care of some "career housekeeping." In today's Drum Marketing Magazine, I provide a 5-hour "career housekeeping" guide, relevant to marketers and other business ...

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Last night, I couldn’t sleep due to a throbbing headache I couldn’t shake.  My guess is that it came about because I had been going around in mental circles about a question related to my coaching business.  As my family and friends can attest to, I’m an extreme “Type A” planner, and I have this ...

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I recently wrote an opinion piece published in The Drum Marketing Magazine on the importance of authenticity in videos used for brand advertising.  I highlighted a few candid videos from brands capturing consumers' emotions during their brand stunts and events. In some cases, you see engaging emotion unfolding before your eyes while in others, you ...

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