Career Change & Personal BrandingBlog

Everyone in the business world has a personal brand. The extent to which it works, however, depends on how hard you work on branding yourself. Take Richard Branson for example. He’s a poster of modern personal branding with 10 million followers on LinkedIn and many more admirers of his fun and playful personal brand. In ...

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When I used to work in the corporate world as a brand marketer, I operated in a resource-rich environment with access to big budgets and plenty of experts to get things done. When it came to creating marketing campaigns, we had the luxury of bringing on external agencies eager to work with big brands. When it came to hiring people, ...

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Do you feel under-appreciated at work? Are promotions passing you by?  Are your talents and hard work being overlooked? Perhaps you are confident that you are providing great service to your company, based on your abilities and work record, but are wondering why your managers and peers never recognise you? Perhaps the perception others have ...

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Self-driving cars. Artificial Intelligence. The Internet of Things. These are some of the elements that come to mind when the future is mentioned. Imagine a window where you can see yourself in the future. Can you see yourself working in this environment? Or has a robot already replaced you? How are you today? The current ...

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A company is only as strong as the people working for it. This is not just a saying, there are actual facts that prove that a company cannot grow unless it’s being backed by a strong team of dedicated professionals. Furthermore, public acknowledgment of your team’s expertise and experience brings additional value to your company.  Building ...

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