Career Change & Personal BrandingBlog

For millennials who have been told over time that they can be anything and do everything that they want, there is always that added pressure of finding the future of their dreams, as though by reaching the “adult” age somehow suddenly life would just fall into place and you get to know what it is ...

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Money has never been the main driver behind my career choices, but I certainly never minded landing that end-of-year bonus or salary increase. It turns out this desire to build more “material” wealth is common. According to the 2017 Charles Schwab Modern Wealth Index, most Americans define “wealth” as “having a lot of money.” However, ...

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Earlier this week, I was doing my regular morning swim. I don’t always swim in the “fast” lane because I’m definitely not the best swimmer out there, but I did today because it was the emptiest lane and because I felt like pushing myself a bit. Another guy was also in the fast lane, someone ...

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While you spend time scoping out job opportunities on Indeed, Glassdoor, and even more local job sites, keep in mind that potential employers can be doing the same to you. As easily as you can search a business, they can type your name into Google and find out about you as well. With that in ...

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Companies, products, and services use branding to differentiate themselves from competition. The same holds true with personal branding, the process of building and constantly reinforcing who you are, what you stand for, and what makes you unique. After spending 10 years working in brand management, marketing everything from trash bags to luxury ice cream, I’m ...

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