Career Change & Personal BrandingBlog

One reason why certain brands are so top-of-mind is that they seem to be everywhere. It's hard to walk down the street without seeing Amazon boxes being unloaded from shipping trucks. Or to watch a movie without seeing an Apple product featured. Or to log onto any browser and not feel Google's presence. It turns out that visibility is part ...

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What's the best way to reach out to someone for the first time? These days, you could certainly try sending a direct message via Facebook, LinkedIn, Twitter, or Instagram, but as popular as those platforms are, not everyone has the habit of monitoring every one of those platforms every single day. While I have had ...

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I was 23 and hungry for a job. Unemployment was high and the economy was only beginning to recover from the Great Recession. But the city was buzzing, not with traditional jobs from corporations per se but with digital marketing jobs from startups, specifically those around the Flatiron neighborhood of Manhattan (also known as Silicon ...

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Let’s start with acknowledging the courage it takes to embark on a career change. To know that this is something you really want to do, and to actually act on that - rather than staying in the same mode of work - is a big deal. Since you’re clear about your direction shift, the next ...

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Last week, I hopped on a video conference with a client, and the first thing he said to me was that I looked tired. As a career consultant, that's never the first thing you want to hear from a client you're supposed to be motivating and energizing. I actually was exhausted after a couple long nights with ...

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