What this site is About


Welcome to your resource hub to help you relaunch your career, build your personal brand, and start enjoying what you do. I believe you have to be willing to take a brave step to create the positive changes you desire for your career and life. I hope this site can help you take this next step in your career journey.

Who this site is for

If you want to work with greater purpose and share your talents with the world, you’ve come to the right place. Although you may have a steady day job, deep down, you’re not feeling 100% fulfilled. You may be sick of doing work you don’t care about, and maybe you’re even feeling physically exhausted from spending your days doing tasks that aren’t truly meaningful to you. You understand that to break out of this rut, you’ll need to make some brave changes. However, you’re stuck figuring out exactly what to do next. That’s where the resources & tools here can help you.

Joseph helped me apply for and secure a job in a completely different industry. Today, I am actually excited to be going to work each day and am considering going back to culinary school for a degree. I will be forever indebted to Joseph for helping me get closer to finding my true calling.
-Culinary professional, London


Where to start

If you’re searching for clarity – Watch my TEDx talk on how to gain the clarity to reshape your career. Check out my Career Change & Personal Branding blog with articles on navigating the ups & downs of a career change.

If you want to hack your way to confidence – Visit my free resources page, where you’ll find some tools and worksheets to help you prepare for your next career move. Complete the worksheets on how to develop your personal brand and market yourself more effectively.

If you’re in need of some serious courage – Download 30 of my favourite inspirational quotes to inspire your next career change. Listen to the Career Relaunch podcast, where you can hear from other people who have made major career leaps to pursue work they love.

If you want to be more efficient and organized – Check out my favourite tools that help me stay on track with my goals. Learn where I go to find & hire people to help me build my personal brand and grow my business.

Finally, if you want to know what’s it’ like to start your own business – Read my thoughts on The 5 Tradeoffs of Self Employment. Understand how to overcome the challenge of getting hired by your first client.

About Joseph

My passion is for helping people gain the clarity, confidence and courage to relaunch their careers.  After dropping out of medical school to figure out what I really wanted to do with my life, I eventually pursued a career in business, later getting my MBA, and spending the next 10 years working in brand management at both blue-chip & small startup companies in the US & UK.

Over time though, being embedded in the corporate world as a Brand Manager marketing cleaning products and desserts became rather uninspiring and mundane, so in 2013, I left my desk-job behind to found my own career consultancy. Making the leap from my steady day job into the world of self-employment was one of the scariest career moves I’ve ever made. But I’m so glad I did it because every single day I feel energized, engaged, and excited to share my message and insights with others who aspire to make their own changes.

I’ve always struggled with what to call myself, but I’m a mix of a Career Strategist, Personal Branding Consultant, Speaker, and Internationally Certified Coach. I basically take the principles used to build & relaunch brands to now help career-changers and aspiring business owners build & relaunch their personal brands.

If you want more of the official (kinda corporate) bio

My work is informed by 400+ hours of professional coaching and 10 years of global marketing experience in the US & UK managing brands including Glad, Liquid-Plumr, Gü Puds, and Häagen-Dazs. As a Personal Branding Strategist, Career Coach, Speaker, and Internationally Certified Coach, I’ve taken the principles used to build & relaunch international brands to help over 1,000 career-changers and aspiring business owners build & relaunch their personal brands. You can learn more about my individual, educational, and corporate clients.

I’ve been a featured speaker at events including TEDx and MarketingWeek Live. I was awarded my Associate Certified Coach (ACC) credential from the International Coach Federation, MBA from the University of Michigan, Ross School of Business, and Bachelors of Arts in Psychology from Northwestern University.

Find me online:

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