Self-promotion is not something that actually comes that naturally to me. As someone who’s now running my own business, I have to make a point to market and sell my services, but I always do my best to not overdo it. I suppose I was raised to value qualities like modesty and humility, so the idea of promoting myself and my own work feels a bit uncomfortable at times.
With that said, over the years, I’ve seen both the value and necessity of doing a reasonable amount of PR for myself, and I generally recommend my clients also invest time building and reinforcing their personal brands in the workplace.
In my latest Forbes article, you can understand 5 simple ways you can reinforce the personal brand and professional reputation you’re trying to build for yourself.